Flashback: Studio Lighting in 1970
43 years ago a basic flash system was $595 — or $3,470 in 2012 dollars.
In our Calumet Flashback series we look at old (sometimes old old) catalogs to see how photography has changed. In 1970 our catalog consisted mostly of view cameras and darkroom equipment, with a smattering of lighting and other accessories.
So what could you buy for $595 today? In 1970 $595 would get you this 1200 w/s system. Today you could buy a Calumet Genesis 200 2-Light Umbrella Kit with Rolling Case for $569.99. That’s only 400 w/s, admittedly, but we’d argue a more versatile set up.
But if we adjust for inflation we end up with $3,470 to play with. You could buy a very nice kit with that sort of money, like the Profoto D1 Air Studio Kit with Two 1000 w/s Monolights for $3149.00 which brings you up to 2,000 w/s and a lot more versatility.