A New World of Photo Possibilities
One of the biggest hurdles that photographers have to get over is how to get their work into the world where it can be seen, appreciated and even sold. In the past we printed portfolios, sent out postcards and sometimes even went to the expense of having a book printed. We made connections, asked our friends and business partners, and searched for leads that could help us spread our work into the world. Enter Art Photo Index.
At last week’s Society for Photographic Education conference in Chicago, I had the opportunity to spend some time with Rixon Reed, the director of Art Photo Index. I’ve known Rixon a long time as the owner of Photo-Eye, one of the greatest online photo bookstores in the world, located in Santa Fe, New Mexico. Rixon took some time and gave me the virtual tour of API.
With over 3000 photographers already listed and 16,000 images, API looks to me to be one of the best ways for photographers to get the word out about their work.
API is searchable in several different ways, including by name, website, organizations or recently added. The site has a very strong search engine and keywords are very important to the search.
If you’re an art buyer, you can build your own collection easily so you can view lots of different artists and styles, again searchable by the keywords. According to Rixon,“API was designed to help curators, galleries, publishers and other picture-seeking professionals quickly browse, discover and collect work from emerging, mid-career and established photographers and photo-based artists.” That sounds like the right group of people to me. API’s goal is to become the world’s largest online collection, and I think they are well on their way. They even send out alerts when new images are added to the collection.
This interactive world map shows where the artists are located, so if an art buyer is looking in a specific region, they could pinpoint their search.
I’ve only scratched the surface of API here in this blog. Take a look for yourself at this fantastic resource for photographers, and start sharing your work with the world today!
Content and Images Contributed By: Richard Newman